How TV can leverage Tumblr for social buzz and analysis
Updated: 2012-05-31 18:28:36
THE HOME OF SOCIAL TV Home Charts Companies Leaderboard Second Screen Apps Gaming Research TV Jobs Events About Popular : now Introducing our directory of social TV companies How TV can leverage Tumblr for social buzz and analysis Posted by Natan Edelsburg on May 31, 2012 In September we asked if it’s time for TV companies to take Tumblr seriously . The overwhelming answer from nearly a year ago was yes , and it’s even more so the case now . The platform recently reached 20 billion blog posts and 50 billion blogs and signed an exclusive deal with social data company Gnip to allow companies to leverage their firehose of . content Tumblr’s genius founder , 25-year-old David Karp also loves TV . In an interview he gave . Inc just a year ago he described his viewing preferences and favorite :
THE HOME OF SOCIAL TV Home Charts Companies Leaderboard Second Screen Apps Gaming Research TV Jobs Events About Popular : now Introducing our directory of social TV companies An inside look at the social TV impact of Eurovision’ Posted by Natan Edelsburg on May 31, 2012 If you happened to be on a social platform over the past you few weeks , and if you follow any journalists it was difficult to avoid updates about Eurovision . If you’re unfamiliar with Eurovision , it’s a global competition to determine the best song across the continent , which dates back to 1956 decades before American Idol , The Voice or The X Factor were even a blip of an idea . The competition even chose a TV over a com . The competition’s social TV footprint has grown significantly this past . year One of the
Those "final questions" in beauty pageants are often the source of entertainment and controversy. You may remember two years ago, Miss USA judge Perez Hilton asked Carrie Prejean about her stance on same-sex marriage, sparking a big backlash. This year, Miss USA will select a question from Twitter to ask one of the final five contestants.
THE HOME OF SOCIAL TV Home Charts Companies Leaderboard Second Screen Apps Gaming Research TV Jobs Events About Popular : now Introducing our directory of social TV companies MTV announces first live social voting for Movie Awards’ Posted by Natan Edelsburg on May 30, 2012 MTV’s Teen Wolf activation is not the only major social TV integration the network has in store . The network announced that for the MTV Movie Awards they’ll be featuring a category that will be decided via live social voting during Sunday’s broadcast . Here are more details on the announcement and an interview with Colin Helms , SVP of MTV Digital and Michael Scogin VP of MTV . Mobile Tweet-based voting is becoming a must for any awards ceremony , competition show , or live TV production in general . A few examples from
At the CW's recent upfront the network announced CDW, "a digital in-house studio that will create short-form programs for digital streams including online, mobile and tablets," as MediaPost reported. One of the projects includes a game show called, “Fandemonium,” to be the number one CW Facebook fan. Pinterest, GetGlue and Klout will also be leveraged as part of this competition.
: , THE HOME OF SOCIAL TV Home Charts Companies Leaderboard Second Screen Apps Gaming Research TV Jobs Events About Popular : now Introducing our directory of social TV companies Study : phones distract from TV , but ads in sync boost recall Posted by Natan Edelsburg on May 29, 2012 Hill Holliday and SecondScreen Networks recently partnered to conduct a survey on the role a smartphone the second screen plays in one’s attention to TV commercials . With smartphone penetration in the U.S . at 44 by the end of 2011, they set to figure out how the second screen is affecting the thirty second spot that still drives the TV business . Not surprisingly they found that when viewers , fiddled with their phones while watching TV they were less likely to remember or like the TV content than when the TV
The summer is upon us and that means that NBC News' morning show, "Today" is throwing its annual concert series. The network will be using the Toyota-sponsored event to experiment with social TV as they bring on acts like Pitbull, Chris Brown, Justin Bieber, Maroon 5 and more. They kicked off their social TV efforts with their first partnership with Viggle for Friday's Pitbull performance.
Social TV giving is on the rise, and not surprisingly Twitter has become an easy way for a network to encourage donations around a major event. In honor of Memorial Day, HISTORY will be donating $1 per tweet (for up to $10,000) to America's VetDogs, a not-for-profit organization that serves the needs of disabled veterans and active duty personnel by providing guide dogs and training.
In honor of their new show, "Insane Coaster Wars," the Travel Channel has asked their fans to vote on their favorite roller coasters across a variety of categories -- from extreme heights to speed demons -- to help determine the outcome of the show. Each episode highlights the category winner, and the finale in August will count down the top most popular coasters overall.
That headline may not make much sense, but that's how Forrester's James McQuivey explains his idea for a new Apple TV set that could be different enough to be disruptive. While he calls it "Apple's coming plan to take over the TV business," like all reports on Apple TV these days, it's pure speculation. However, I think the product idea is unexpectedly good. Here's McQuivey's pitch: 
The ABC-owned stations are launching a new iPhone app -- one branded for each station -- that blends the utility of an alarm clock with news, weather and custom wake-up alarms. "Wake up! Wake up! Wake up!" says KRTK-TV anchor Sharron Melton in one. "Rise and shine you wonderful person you." In the Houston market app we tested, you could also hear wake-up messages from anchors Tom Koch, Casey Curry and Don Nelson...